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As villages are the heart of India with about 75% population still residing in villages, it adds to generate more than half of the national income. Therefore rural marketing is one of the best investments a business can make as it has plenty of opportunities for a business to grow. Rural market is yet to explored well by the industries.
Urban to Rural
The process of selling goods and services by urban marketers in rural areas. Pesticides, FMCG products, consumer durables etc. are mostly included in this aspect.
Rural to Urban
The process of a rural producer selling his goods and services in urban market. There are several middlemen, agencies, govt. co-operatives etc. to take initiative in the successful functioning of the selling process happening successfully in appropriate prices.
Rural to Rural
Sale or exchange of agricultural goods, tools, cattle, carts and others to another village in its propinquity is the rural to rural marketing process.